AI Automation for IMOs and FMOs
Every call your agents miss is a sale they may never make, and production your organization may never see. Start with the number.
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Operational Freedom builds call answering, follow-up, and approved-language systems for Independent Marketing Organizations and Field Marketing Organizations (IMOs and FMOs) and the independent agents in their networks, across annuities and life.
What are your agents’ missed calls costing them, and you?
Your agents are independent. You can’t make them use anything. But you can show them what their missed calls may be costing, in their own numbers. That’s what gets an agent’s attention.
Enter a deposit or premium and an agent’s commission rate to see the commission one missed call may put at stake, if that call would have become a sale.
Now picture that across the agents in your network, for the calls that would have become sales.
Want to run the numbers for your network? We’ll do it together in a 30-minute IMO briefing.
Book a BriefingEnter an amount and your commission rate to see the result. Nothing is filled in for you.
Their missed call. Your missed production.
Every sale an agent misses is production you never see.
You can’t supervise hundreds of independent agents. You can show them what the phone is costing them.
Let agents opt in with their own number.
You don’t have to force a tool on anyone. You give them their own estimate, and a way to answer more of those calls.
Something to offer that isn’t another portal login.
It works in the background, and booked appointments arrive on their calendars.
A real answer instead of voicemail.
For each agent who opts in, the system works like a front desk. It tells callers they’re speaking with an AI assistant, answers, asks a few questions, and books the appointment with the agent. It never discusses products or plans.
Approved language across the network. A record of every approval.
You can’t directly supervise hundreds of independent agents. Carriers still expect you to show your network is under control.
One house rulebook.
The platform is built to hold federal and state rules, carrier requirements, and your own house rules in one place.
Agents work from approved language.
Scripts and message templates come from language your compliance team approved.
A record of every approval.
The platform is built to record who approved what, and when, so it’s on file if a carrier asks.
Your data stays separate.
The platform is designed so each IMO is its own tenant, with separation at the database level. Your rulebook, agent data, approval records, and archive are not shared with any other IMO.
We don’t make your network compliant. We build inside your compliance process.
If it takes a license to say, a licensed person approves it.
The system can draft, summarize, remind, and prepare. It never decides, advises, or reassures a client about coverage or investments on its own.
Callers know when they’re talking to AI.
Reaching a real person is always one easy step away.
Consent comes before contact.
We check what’s on file before anything goes out.
There’s a record of every message sent.
Messages are logged with the date and time, and your procedures are written down.
Built by a licensed producer who runs her own agency.
Beverly Scheider is a licensed Property & Casualty, Health, and Annuity producer in Illinois and Wisconsin, and she runs her own agency. She has spent 45 years in business operations, insurance operations, and financial services.
She once led a cross-functional team through a national overhaul of a U.S. distribution system when two large insurance companies merged. Different systems, different processes, different cultures.
She leads every strategy session and every build, and she builds herself. When the number of agencies or the timeline calls for it, experienced builders Beverly selects and supervises join the project. The person who maps your network’s workflow is the person who oversees the build.
Read Beverly’s full story- Licensed P&C, Health and Annuity producer, Illinois and Wisconsin
- Six Sigma Green Belt
- Featured in NAPA’s Expert Perspectives series: September 2026 and October 2026
What IMO leadership asks first
“We’re an IMO with hundreds of agencies. Can you handle that scale?”
The compliance platform is designed to give your IMO its own tenant. The platform is designed to hold federal and state rules as shared content, with your rulebook, agent data, approval records, and archive kept in your own tenant. The agency systems work differently. Each agency in your network that takes on the call-answering system, or solo agent not working through a larger agency, gets its own separate account, set up in its name inside Operational Freedom’s platform, so each one’s calls, contacts, and data stay separate. We start with a pilot group of agencies and expand from there. Beverly leads every strategy session and every build, and she builds herself. When the number of agencies or the timeline calls for it, experienced builders Beverly selects and supervises join the project. Rollout pace and support terms are agreed with you in writing before you sign.
“What if something happens to you?”
Each agency in your network that takes on the call-answering system gets its own separate account, set up in its name inside Operational Freedom’s platform, so each one’s calls, contacts, and data stay separate. The platform is designed to give your IMO its own rulebook, approval records, and archive, available to you as needed while you’re on the platform. Each agency keeps the build documentation and SOPs for its setup. Beverly leads every strategy session and every build. When the number of agencies or the timeline calls for it, experienced builders Beverly selects and supervises join the project. We’ll talk through what happens if Beverly can’t continue before you sign anything.
Book a Briefing.
A 30-minute conversation with Beverly. We’ll walk through what missed calls may be costing agents in a network like yours, how approved language and approval records would work for your compliance team, and what a first rollout could look like. No assessment to fill out.
Before the Briefing
How can an IMO help its agents stop missing calls?
Start by showing each agent what their missed calls may be costing them, in their own numbers. Any figure is what they may be missing, if that call would have become a sale. Agents who see their number have a reason to act, and every sale they stop missing is production your organization sees too.
Can an IMO get independent agents to use a new tool?
You don’t have to make them. Show them what their missed calls cost, and let them opt in. It works in the background, so there’s very little for them to learn.
Is each IMO’s agent data kept separate from other IMOs?
Your data stays separate. The platform is designed so each IMO is its own tenant, with separation at the database level. Your rulebook, agent data, approval records, and archive are not shared with any other IMO.
How does an IMO keep approved language consistent across hundreds of agents?
Scripts and message templates come from one house rulebook your compliance team approves, and the platform is built to keep a record of every approval.
Does this replace our agent portal or CRM?
Not necessarily. We start with what you already use and recommend a change only when it makes financial sense.